Recently when chatting with a regular customer with longer relationships
with us on line, he said he got so much to tell me when it comes to emails he
received every day from led traffic lights foreign trade salesman of different
countries.
In BBM traffic lights we will always accept any valuable advice, to
keep an open mind and understand the importance of gratitude. So we decide to
posts the email of the customer on our company websites to remind us to learn
from it .And we also appreciate the customer who presented us an intelligent
point of view.
Here are the email.
The problem:
I get at least 20 mails a day , offering the best prices, best quality,
all certificates, all very professional LED traffic lamp factories...
The reason:
I think the LED traffic lights market is stabilizing.
The blooming that the market experienced starting a few years ago, is
calming down.
The local LED traffic lamp suppliers in the "world outside China" have
found their suppliers, and now there is a fight to get them to try new ones.
New clients are getting more and more rare, but the LED traffic lights
manufacturers in China are many (and in India too, apparently) and the sales
stuff is facing a very difficult task.
What is happening then?
So long emails are written, very good speeches, filled with promises.
Also, as price is the easy weapon, many times I just get price lists from
companies.
However, that imposes a risk to the end-user, as the quality might be
diminished too. I think some led traffic lights manufacturers might walk on the
edge in that aspect, in order to compete with those who know they sell garbage
to begin with. They all hope the quality is good enough just to last the
warranty period, not much more.
I would never buy based on price only myself.
Furthermore, as I personally don't trust cheaper products, we try to offer
5 years warranty led traffic warming sign mostly.
My suggestion:
I really do think all these sales persons, boys and girl at their 20s
mostly, probably break their heads on how to contact clients, and thus emailing
to any email address available, and the pursue is on even for just selling a few
samples only. Many work crazy hours, and are obligated to talk about work with
clients available on Skype for instance, even at late evening hours.
I understand the pressure completely, I think it has gone a bit crazy. I
can only advise all those motivated young sales stuff persons:
When you send those mails, KEEP THEM SHORT!
Remember - The marketing researches proved that a person scans
advertisements for about 3 sec., and then moves on.
So try to be creative...Those loooooong letters saying how wonderful you
are ( and I am sure you are) are of no use.
Make it short and simple, try to make the client want to know more. Nothing
more can be achieved, so really no need for all those words...
Why would I advise that? Well, as they say, "if you can't beat them, join
them"... :-)
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