the traffic lights in Stephen chow’s movie

   You cannot image how much attention chow have paid to every single detail in his movies. In the last articles, we have reviewed the traffic lights in "Kung Fu" which help chow got Buddha Palm , today we will review "chang jiang river No. 7", to find out how Chow achieve artistic expression by traffic light as a symbolic image.
         

   In the movie, Stephen Chow lives in a poor house outside which there are several different signals of traffic lights, including the motor vehicle signal and traffic signal at pedestrian crossing. The common feature of these signals is that at night they will become red, and it will return to normal in second days.


  Traffic light changing color is common , but Stephen Chow use it to make the transition of the key events and indicate emotions in the movie.


In CJ7 there are about two close-up shot of the traffic lights :


Close-up shot 1

       

   ADI is bullied by Xiao Pang and is thrown to the sky. His face is bruised which will inevitably lead his father to scold him . What’s worse,at the time the switch of CJ7 did not open and it is just a rubber ball that can do nothing.


   Based on that, traffic lights outside ADI’s house change from green to yellow, then from yellow to green, leading to the tense and depressed mood.Then after the red light, the weather finally changed and begin a dramatic cloudburst .The red traffic lights taking mysterious and Stimulating temperament paves the way for the first appearance of CJ7

Close-up shot 2

      
   In this,CJ7 runs out of all the energy to save Stephen Chow.This time the scene of the traffic lights relatively bigger,including the a pedestrian traffic lights.At night Stephen Chow's hovering between life and death.

   At this point the traffic lights are red,the red man of traffic lights is static. The red color symbolizes death and sacrifice here, Chow’s death and CJ7’s self-sacrifice.After the efforts throughout the night , CJ7 finally saved the live of Chow.then red man turn into the little green men walking quickly . Green in nature is a symbol of the vitality of life.


    Apparently Stephen Chow's interest has not been in performance.The accumulation in his decades of film career and his ideal let him close to the director step by step, letting his movies worth pondering.It can be said that the CJ7 is the transformation of the work, not as much as a milestone in the director career. Only out of the confines ,Stephen Chow is the real Stephen Chow.
             


   "The world events, will do in detail,". Our era is the times of detail, the degree of specialization in all walks of life is becoming higher and higher, the era of market demand is also growing, people's demand for products and social services are increasingly high.

   Take the LED traffic light manufacturing industry for example, it is full of details. From the initial strict screening of per Led wavelength, luminous intensity, forward voltage,to cutting led pipe feet, wash the board, aging, irrigation, test switch power supply, light board testing, for each process, we need to pour great patience and careful. Every product we produce is related to the reputation and integrity of the enterprise.Once the details of a certain link do not be good, it will affect our product quality.
           

So, we pay attention to detail, feel the responsibility! Responsibility castmagnificently, we will seize the opportunity, to be careful business every step!

Low heat generation of led traffic light can be harmful?

   Compared with the traditional incandescent lamp, Led is easy to identify, energy saving and environmental protection, and has long service life, which is the ideal light source for traffic lights. Ultra bright LED replace incandescent lamps, generally applied to traffic signals, warning lights, which has been the mainstream trend. According to market research firm IHS latest estimates, 19% of the global traffic lights will be LED and turn to intelligent lighting in 2015.

  Based on the global market demand for high quality LED traffic lights, a lot of companies like BBM Technology Co., Ltd., which is specialized in LED traffic lights manufacturing emerge as the times require .

    However ,during their following up after-sales service,BBM Technology Co., Ltd have learnt that in some countries and regions in severely cold weather, once encountering intense storm, due to the lower heat generation by the LED lamp, the led traffic lights blocked by snow and the snow doesn’t melt like it would with a regular incandescent bulb. In some cases, Drivers then can't see the signals,which are prone to accidents.

                

How comes such a phenomenon?

    Originally, the principle of LED light is converting the electricity to light directly, which is different from the traditional incandescent lamp using electricity to produce heat and then using heat to achieve light. And in consequence the heat generated by the LED lamp is lower than the traditional incandescent lamp. Such characteristics applied to transportation products should have been a big advantage,But in the case of snow covering led traffic signal lights a disadvantage.


   The local government will dispatch relevant personnel to clear the snow

covering traffic lights, but the effect is always limited, not to mention that the long-term manual way .However ,will that be sufficient to deny the advantages of LE traffic lights?

               


    Scientific figures show that the energy saving effect of LED lamp is higher than that of traditional incandescent lamp, and the service life of the former is ten years, the latter is only about one year. In addition that the maintenance and replacement cost can be reduced significantly. The advantage of high lighting effects, uniform illumination and Clear graphics indeed bring higher benefit to the non-cold region.

    What to do with the cold region where performance advantages of led traffic lights are negated?
               

     Technical staff of The BBM company are studying the issues below and try to solve the problem .Perhaps through designing more scientific and powerful led traffic light visor which effectively achieve the snow’s not easy to adhesion and accumulation, can make low energy of led is no longer a disadvantage.

Recipe of Millions in sales

   There are aways fresh persons of my company turn to me for help and ask me ,confused and exhausted :What’s the tips and tricks for millions in led traffic light sales ? How to be patient with each client?

   when I see the passionate look in the eyes of these new power of the company ,What I see Is what I was when i was a novice.Sometimes,abstracting ideas with proper concrete examples can make them learn more rather than illustrating abstract ideas. So each time I will share with them a different story, love story between customer and I.

    Today I give them the story of the first customer I have received in my life, who also the first million customers in my life. In general it will take me no more than 20 e-mails to communicate with the Client before finalizing a deal, But not this time。on the one hand ,led Traffic lights are of different specifications for different country, so there are many details need to be checked. On the other hand, tina tell me her boss meant to place large orders of traffic lights after our facility had been surveyed and approved by her.

 

   When Tina told me she would see the factory in a few days , I was happy at first, on the other hand i feel nervous. Because I have never received customer before. But the boss just said to me:just do it . The boss told me that the experience is important, but the strict logical thinking and positive attitude can make up for the lack of experience.



  Sometimes others words with encouragement, a sure of look in the eyes can give you confidence, make you full of strength, and enhance your aura. Young people need to have the courage to seize the opportunity to experience the enterprising.

   Ma Zhe told me that grasping the main contradiction is the key point, I let myself quiet down, get my idea into shape: getting the flight information, booking hotel in advance , picked up at the airport, preparing 30 minutes conversation topics , interview business problems timely to mail form of sorts to the customer, how to bring customers shopping / travel / play - to send customers to the airport. So I advance got the Alice's flight information, because Alice planned to stay in China for a week, to do the honors, I advance book the hotel, and arrange the pick-up vehicle.

         
         


   The rest of the time I get the 200 email organized so that i can take better care of the the message Which has been talked about or not yet confirmed, to ensure that no leakage in communicating with the product focus and requirements. And I am ready to offer a single product, the company's product catalog, my business card, calculator, paper and pen, led traffic light sample. these things may be not used, but I still put them in the conference room, Just in Case .After all the preparatory work had been completed，i started on my way to pick tina up.And things went smoothly. through communication with tina by email, i had learned that she is a career oriented woman of action and does not tolerate any sloppiness.



   When tina and I got into the car to our factor ,what I shall talk about with Tina in the way during the half an hour ?Through communication with tina by email,I had learned that she is a career oriented woman of action and does not tolerate any sloppiness.I put in advance to do a good job of a travel plan to her, look at whether or not to adjust. Tina is satisfied .It is as expected. And Tina went straight to our factory, immediately start working mode.
                 

   When Tina walked into our sample exhibition hall of led traffic lights, she Stood in amazement. And then she turned around with a beautiful smile to us, " thank you!" That is because we had put up the Russian flag alongside the Chinese five-star red flag in the wall . Flag is something which can cause the most sense of belonging to a nation .we hope each our Customer to Chinese can feel goodwill and acceptance of us, to alleviate fatigue and tension.



    Tina is a careful and thoughtful person, other customers may focus on the plant's equipment, observing the operation and work process, but Tina is not just stay here, she also care about whether your quality management is in place.she carefully check our company daily work record documents, such as: inspection, storage, production, quality management documents, quality inspection documents, and even ISO9000 of led traffic lights. She even asked us to take her to the safety of the factory , to see the fire equipment . 

    I think only a company sincerely want to cooperate with you, will they take the small aspects into consideration.so I do not feel impatient, but I actively cooperate with any of her requirements. And I know that foreigners pay great attention to the system, they believe that the use of the system to ensure success, so, once they find your management will not work, they will not cooperate with you. To the end, I saw Tina unfold her locked brow , she said meaningfully to our boss :”no dead angle.” Hearing here, I have a long sigh of relief.

Let traffic lights dance

   There appeares a special group uniformly in green vest and hat helping the traffic policeman maintain the

 traffic safety in Luohu District of Shenzhen in July. Never regard them as Comrade Lei Feng taking initiative to do good. They are just paying the price for their running the red light. This new measure is meant to stem the the tendency of large crowds of people to cross roads in disobedience of red lights。Chinese regulatory authorities try their best to punish "Chinese style of crossing the road visibly which had been ridiculed by netizens yet:" a handful of people accrossed the road ignoring traffic lights "。

     However, many citizens have resistant mood to the measures of punishment with  a green hat ,and they 

questioned strongly  the  rationality and comprehensiveness of the management measures which were issued by transport sector , because in Chinese culture,the symbol of wearing a green hat for men is a kind of great insult .Perhaps punishment is not the best way to solve problems at any time.The thinking way of put oneself in one‘s shoes always that makes you be closer to the truth,  and see a different world from a new perspective.

    When a phenomenon  is common increasingly, ”all existence has its reason “told us that behind this 

phenomenon ,there must be a more powerful logic that can be explained .In mordern soceity,with the rapid development of the economy, people's living standards have been improving,and the  population of the urban has also been growing unprecedentedly. At the same time with the gradually accelerated pace of life, people pay more attention to time,they begin to race against time,but they were indifferent with transportation concept, so the phenomenon of running a red light is more common in urban areas.

       Showing the spirit from the subtleties, this  perspection of humanism analyzation embody the philosophy of development and design of BBM product put oneself in one's shoes，starting from the user,excavating customer needs deeply,then understand what the definition is and why we need to develop based on above.When people resist the "green hat",perhaps it is the time that  we need to develop new functions of traffic lights to meet customers'demands.

In Germany  

    A German companies BBDO joint Smart companies have develop a very interesting concept named “dancing traffic lights”Making the former rigid little  red Man of pedestrian traffic light  alive by hot dance.How could the traffic light dance? The Secret lies in dynamic capture instrument in a room not far from the traffic lights . Everyone is allowed to enter the room and shows off their charming dance in front of the dynamic capture instrument, after which the Red man in traffic light will reflect the dancers’ movement in real time.Dancers can also through the camera to observe the reaction of his "audience"-pedestrians waiting at the traffic light. How'd it go As a 

consequence ,eighty-one percent of the people are will to stay at the red light to appreciate the dance.

in London

         Transport for London have developped  a Intelligent Transportation  System named Pedestrian Split Cycle 

Offset Optimisation Technique(SCOOT) as part of the  Decade of Program to improve roads.SCOOT aims at further increasing the Pedestrians’ efficiency of crossing the road without affecting vehicle flow on the road .SCOOT use camera to capture and calculate the number of pedestrians on the sidewalk.If there are larger numbers of pedestrians ,the system will change the duration of the green light, so that more people can cross the road safely.In addition that if nobody want to cross the street, or someone press the request button, but then walk away, the system will switch to the "call canceled" status without activating the pedestrian traffic lights.It is reported that when the lights turned red, the little green men will be replaced by a red couple, hand in hand waiting to cross the street.

In Munich

     Munich officials explained that the new traffic lights can better attract the attention of drivers and pedestrians, so as to improve the traffic situation,and meanwhile the image of same-sex couples in traffic light  can  reflect open and inclusive of the Urban culture to homosexuality .As one of European countries with higher acceptance of homosexuality ,Munich “showing  loving “through traffic lights which play an  important role in traffic control  and  management 。